I’m Jessica Cooke – a Chartered Accountant and European Financial Advisor with over 20 years’ experience in global corporations, overseeing billion-dollar budgets at companies including Amazon, Amway, and AGL.

I’ve led strategic initiatives, worked within complex financial systems, and translated finance for executives and non-financial teams alike. That corporate grounding means I understand how money decisions really get made – and what both organisations and individuals actually need to move forward.

But here’s the twist.

I don’t do finance the boring, complicated way.

I’m the founder of DEFINANCE, where my background as a corporate advisor meets my passion as a personal finance coach. Here, deep expertise meets a progressive, playful approach to money. I think differently about finance, I make it engaging, and – most importantly – I make it easy to act on.

I strip money back to what really matters, so it becomes a practical tool for freedom, choice, and possibility – not something that creates fear, pressure, or paralysis.

Whether I’m supporting women – and anyone else who has felt marginalised by the traditional system – to rewrite old money stories, or helping organisations build meaningful financial wellbeing in the workplace, my work is grounded in financial defiance: challenging unhelpful norms, cutting through unnecessary complexity, and building confidence people can actually use.