This Privacy Policy explains how DEFINANCE vGmbH collects, uses, stores, and protects personal data when you visit our website, contact us, join our mailing list, purchase services, or otherwise interact with us.

Controller
DEFINANCE vGmbH
1 rue Adolphe Omlor, 2262 Luxembourg, Luxembourg
Email: info@definancecoaching.com
Phone: +352 691 133 652

1. Personal data we collect

We may collect and process the following personal data:
Information you provide directly

• name
• email address
• phone number
• billing address
• business or company details where relevant
• information you submit through forms, bookings, enquiries, emails, or program participation
• information you choose to share during coaching, workshops, training, or related services

Payment and transaction information

• purchase details
• payment status
• transaction records
• limited billing information

We do not store full card payment details ourselves. Payments are processed by third-party payment providers such as Stripe and ThriveCart.

Technical and website usage information

• IP address
• browser type
• device information
• pages visited
• dates and times of access
• website usage and analytics data
• cookie and consent preferences

2. How we use personal data

We may use your personal data to:

• provide and deliver our services;
• process bookings, purchases, and payments;
• communicate with you about your enquiry, order, program, or service;
• send service-related emails, confirmations, updates, and access details;
• provide customer support;
• improve our website, services, and user experience;
• maintain records for accounting, legal, and administrative purposes;
• send marketing emails where you have consented or where otherwise permitted by law.

3. Lawful bases for processing

Depending on the situation, we process your personal data on one or more of the following legal bases:

• contract, where processing is necessary to provide a service you have requested or purchased;
• legal obligation, where we must keep records or comply with legal requirements;
• legitimate interests, where it is reasonable for us to use your data for business operations, service improvement, security, or administration, provided your rights are not overridden;
• consent, where required, including for certain marketing communications and certain cookies or analytics tools.

The GDPR requires organisations to identify a legal basis for each processing activity.

4. Marketing communications

If you subscribe to our mailing list or otherwise opt in, we may send you emails about our services, events, resources, and updates.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or contacting us directly.
We will continue to send non-marketing service emails where necessary in connection with a purchase, booking, or ongoing service.

5. Sharing personal data

We do not sell your personal data.

We may share personal data with trusted service providers where necessary to operate our business and provide services, including providers such as:

• website hosting and website tools;
• email marketing and mailing list providers, including MailerLite;
• analytics providers, including Google Analytics;
• payment and checkout providers, including Stripe and ThriveCart;
• video or embedded content providers, including YouTube;
• professional advisers, accountants, legal advisers, or regulators where necessary;
• public authorities where required by law.

These providers process personal data on our behalf or as independent controllers, depending on the service they provide.

6. International transfers

Some of our third-party service providers may process personal data outside Luxembourg or the European Economic Area.
Where personal data is transferred internationally, we take steps to ensure that appropriate safeguards are in place in accordance with applicable data protection law.

7. Data retention

We keep personal data only for as long as necessary for the purposes for which it was collected, including to provide services, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements.
Retention periods may vary depending on the type of data and the purpose for which it was collected.

8. Your rights

Under data protection law, you may have the right to:

• access your personal data;
• correct inaccurate or incomplete data;
• request deletion of your data in certain circumstances;
• restrict processing in certain circumstances;
• object to certain processing;
• withdraw consent where processing is based on consent;
• request portability of your data where applicable;
• lodge a complaint with a supervisory authority.

The CNPD is Luxembourg’s data protection authority, and data subjects have GDPR rights including access to their personal data.

If you would like to exercise any of your rights, please contact us using the details below.

9. Cookies and tracking technologies

Our website uses cookies and similar technologies. Some are essential for the website to work, while others help us understand website usage or support third-party tools.

For more information, please see our Cookies Policy.

Regulators expect cookie information to be clearly explained and non-essential cookies to be assessed and managed separately from essential ones.

10. Data security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, disclosure, or alteration.

However, no online transmission or storage system can be guaranteed to be completely secure.

11. Third-party links

Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices of those third parties, and we encourage you to review their own privacy notices.

12. Changes to this policy

We may update this Privacy Policy from time to time.
The latest version will always be published on our website with the updated effective date.

13. Contact

If you have questions about this Privacy Policy or would like to exercise your rights, please contact:
DEFINANCE vGmbH
1 rue Adolphe Omlor, 2262 Luxembourg, Luxembourg
Email: info@definancecoaching.com
Phone: +352 691 133 652

14. Right to complain

If you believe your personal data has been handled unlawfully, you have the right to lodge a complaint with the Commission nationale pour la protection des données (CNPD) in Luxembourg.